Well Established And Here For You

The Advisory Board

Hospitality As A Way Of Life

Trent Selbrede


People call me when they need a fresh start with new ideas while not forgetting the tried and true basics. I have become an award-winning general manager by building great teams around me. I have also been fortunate to have a number of great mentors and my curiosity allows me to constantly learn and evolve. My leadership style starts with "why". It is directed by the culture of doing the right thing at the right time.

My hotel experience includes 10 hotel openings, 4 takeovers and managing 14 different locations. For 5 years, I left daily hotel operations and led a team that built websites and sold advertising to the industry. Ultimately, I missed the daily associate and guest interaction that provided endless challenges and opportunities to adapt and thrive. Having me on your team means a culture of creativity, fun, and growth. That growth is demonstrated in the people on the team and in the financial metrics. Hospitality is in my blood. In addition to my "day job," I give back to my community in a number of ways through volunteering and fund-raising with organizations such as the American Red Cross, Rady Children's Hospital, San Diego Humane Society, Habitat for Humanity and Comunity Emergency Response Team (CERT).

Alex Dallocchio


Alex Dallocchio is an Operations and General Management Professional, with a history of achievement and providing solutions that produce immediate impact in the hospitality industry spanning 20 years of employment across different hotels and resorts in the USA and Europe. Known for building strong teams, improving bottom-line margins, and delivering results-driven success.

Currently the General Manager at The Westin London City Hotel and Residencies, and Management Company’s Representative for all hotel construction projects; provided hotel pre-opening expertise including laying the groundwork and building local SOPs from scratch. Utilise strong ability to foster productive working relationships with key partners to effectively liaise between the personnel, contractors, and management company for long-term project success. Commended for consistently delivering outstanding guest experience by driving accountability for quality and have subsequently received awards and recognition in that respect. Contributed to the hotel’s recognition in the TripAdvisor Hall of Fame with the TripAdvisor Certificate of Excellence for outstanding travelers’ reviews from 2015-2020 through exceptional guest service provision as General Manager for The Beverly Hills Marriott.